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THE UNTHINKABLE DATE - TVB
Recent studies suggested that most vegans wouldn't dream of dating someone who eats meat and vice versa.
Under the brand mantra 'Sacrifice Nothing', we aimed to prove that with The Vegetarian Butcher, you don't have to sacrifice 'the one' just because of what they eat.
We created a singles night on Valentine's Day in an old mustard gas factory on the outskirts of Amsterdam and matched vegans with meat-eaters on a blind date.
Love was in the air.
BEHIND THE SCENES
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