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The Vegetarian Butcher wanted to establish itself as the plant-based meat that's closest to the real thing.
So we chose to hack the nostalgic side of the meat industry. Proving to all meat lovers that with The Vegetarian Butcher, you Sacrifice Nothing.
SACRIFICE NOTHING - LAUNCH FILM
MANIFESTO
They say meat is meat,
The Vegetarian Butcher says;
you shouldn’t count your chickens.
They say meat is always murder,
The Vegetarian Butcher says;
then pigs must be flying.
They say nothing good comes without sacrifice,
The Vegetarian Butcher Says;
We’re not sacrificing a bloody thing.
From meat to its culture,
from animals to its earth.
From taste to texture.
Why should we give up the smoky aroma of bacon in the morning?
Why should we forfeit the saucy
sizzle of joy that a burger brings?
Meat is far more meaningful than just its taste.
Meat is the centerpiece that unites friends, families and foes.
Meat is the bare boned meaning of life.
They say vegetarians must surrender it all.
The Vegetarian Butcher says:
SACRIFICE NOTHING
MEAT THE ICONS
We created a series of product films, giving each type of meat its own illustrious theme. Proving to all plant-based doubters that you don't have to sacrifice a bloody thing.
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